MISSION:

MISSION:
Accelerate Content With Edge-Native Infrastructure
We replatformed real-time content delivery onto CDNs—cutting load times, compute costs and operational friction at the same time.

MISSION:
Accelerate Content With Edge-Native Infrastructure
We replatformed real-time content delivery onto CDNs—cutting load times, compute costs and operational friction at the same time.
"It's not about chasing new tech. It's about deploying it where performance and cost actually matter."
—Wells Burke, Rocket CEO
Outcome:
Even milliseconds matter in modern systems. When you’re rendering content, triggering events, or tracking behaviors in real time, server latency creates friction. Rocket re-architected its delivery model around edge-cached content—moving static and dynamic assets to the CDN layer. The result: faster response times, lower compute costs and better performance across every channel.
Architecture:
Instead of serving assets from back-end APIs, Rocket leverages CloudFront to cache content geographically and Amazon S3 for static payloads. This shift reduced outbound data transfer, shrank total page load times, and preserved backend capacity for real-time logic. No more over-provisioning or bottlenecks.
