Mapping the Right Markets with Creative Analytics

MISSION:

site-selection_sm

MISSION:

Mapping the Right Markets with Creative Analytics

We built a geo-targeting engine that matches demographic profiles, growth trends, and competitor density to guide retail expansion.

site-selection_sm

MISSION:

Mapping the Right Markets with Creative Analytics

We built a geo-targeting engine that matches demographic profiles, growth trends, and competitor density to guide retail expansion.

“We didn’t just show them where to look for new opportunities—our model highlighted places they’d already picked, without knowing."

—Wells Burke, Rocket CEO

Outcome:

Cloud infrastructure only works when it’s invisible to the organization. But too often, teams are stuck reacting to outages, latency or limitations. Rocket builds cloud-native systems designed for uptime, speed, and scale. We architect resilient environments across AWS regions, containers, and services—so critical experiences don’t break when infrastructure is tested.

Architecture:

Every deployment is built for elasticity, failover, and speed. We containerize logic in ECS or Kubernetes, route traffic via multi-AZ load balancers, and define infrastructure as code with Terraform. Our patterns let services spin up instantly, recover autonomously, and meet the uptime demands of high-frequency, always-on environments.

KEY TECHNOLOGIES AND EXPERTISE

National Retail Dataset Integration

Ingested third-party data on unit counts, square footage, and location density.

Census Trend Overlay Engine

Mapped current and historical data to track population growth and income trajectory.

One-Quarter Mile x Three Mile Grid Generator

Across the entire US, created millions of geo-coordinates for hyperlocal modeling.

ZIP-to-Census Apportionment Logic Calculator

Merged cross-boundary census data to improve accuracy of site-level analytics.

Investor-Facing Scenario Tool

Enabled users to input ideal criteria and instantly surface matched markets.

Cloud-Based Compute Scaling

Simulated 100M+ data points using hyperscale cloud compute to drive real-time spatial visualization.

Ready to identify the sites that drive the most traffic and value?

Talk to Rocket about analytics that drive growth strategy.

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