Retail's hardest systems.
Designed to win. Built to last.
Unlike most embedded engineering firms, Rocket built its own agentic platform. We deliver People and AI on the retail systems other firms won't touch: POS, loyalty, pricing, payments. That work has captured $100M+ in value for our customers.
From the cash register back.
The systems that made you are the reason you can't move.
You're sitting on decades of retail systems. POS. ERP. Loyalty. Pricing engines. Payment reconciliation. Hardware in thousands of stores, running code nobody currently on your payroll wrote.
It works well enough to be irreplaceable. And badly enough to be a ceiling.
The people who know how it fits together are down to a handful. Some of them already left.
So the roadmap gets written around the constraint instead of through it. The transformation deck gets built, presented, and quietly deferred.
Your legacy systems shouldn't be the reason you can't move.
Embedded squads. Not a body shop. Not staffing.
You don't send us requirements and wait. Our engineers, architects and project managers work inside your team, on your calls, in your codebase.
Most weeks our tech leads spend more hours with your people than with ours.
And unlike any other engineering firm, our people arrive with a platform we built ourselves. CodeVine captures how the best developers on your project actually work and puts it in the hands of everyone else. The people may leave when the work is done. What they learned stays.
Ships in weeks.
A production-ready system in 17 days, without giving up control or code quality.
Runs for years.
The platform we built for Circle K spans 15 POS experiences across fuel, mass and checkout.
Obvious to whoever inherits it.
Everything ships to the T+1000 standard, so the engineer who inherits it can tell what it does, and why, without us in the room.
What we do
Four things. From the cash register back.
AI-Powered Development
Custom software, built by engineers working at the frontier of agentic development. Not full-stack development with an AI label on it. Your rules of the road govern every agent we put to work.
Retail Systems Integration
The long tail of retail transactions and the systems around them. We integrate terminals across dozens of POS experiences and reconcile payments to the penny. Loyalty, pricing, and promotional engines run at global scale.
Data Platform & Pipelines
Getting your data together before anyone can get creative with it. Cloud-native pipelines turn event data into query-ready signal. Attribution connects anonymous transactions to known customers.
Agentic Automation
Agentic systems designed to be operated, not demoed. We think about the support desk, the accounting report, and the person whose job changes. The architecture comes after.
Negative space
We're not for everyone. Here's who we're not for.
Not ecommerce.
Not funnels, not storefronts, not affiliate networks. Doing ecommerce properly means being roughly 90% a digital marketing shop. We aren't one. We build the infrastructure commerce runs on.
Not consumer UX.
We are the plumbing, not the paint. We build the systems underneath your experience. Someone else makes it pretty.
Not digital marketing.
No campaigns, no creative, no eye candy. We can tell you what a transaction did. We won't tune your Instagram spend.
Not customer data platforms.
We're one click back from digital commerce, at the transaction layer, doing the hard implementation work.
If you need those, we know good people. If you need what sits underneath them to work, that's us.
How we work
The T-Minus 4 Sequence. Four phases, no theatrics.
Orient
We meet our customers where they are, not where they wish they were. Before anyone designs anything, we audit what is actually running: the systems, the integrations, the workarounds, and the people who keep them alive. The diagram in the deck is never the system in the stores.
Harmonize
Functionally correct is not the bar. We design for how the thing gets operated: the personas, the downstream reporting, the support desk that now needs training. Most firms overthink the to-be. Almost nobody respects the as-is.
Prove
We run discovery sprints before scope and stage-gate what winning looks like. Stakeholders write the launch announcement first, because a team that cannot describe the win is not ready to build.
Operate
Full squads: project management, architecture, development, CI/CD, QA. We run what we built, which puts our engineers on the hook for whether their code works in production.
Launch is not the finish line. Every phase counts down to a system built for T+1000.
The standard: T+1000
We build for obviousness, not just elegance.
In launch terms, T+0 is liftoff. T+1000 is a thousand days later, when the system is run by people who never met the team that built it. That is the day we engineer for.
Software outlives the people who write it. Over enough generations of engineers, architectural sophistication stops mattering. What matters is whether the next person can tell when something's wrong. Where to look. How to add the next thing without breaking the last one.
Elegance is a compliment an architect pays himself. Obviousness is a gift to whoever comes after.
Agents made this more urgent, not less. Without firm rules of the road, an agent will replicate a pattern across your codebase faster than any human team could. Speed without discipline doesn't produce a maintainable system. It produces a large one.
We give the agents the rules of the road. That's the job now.
Proof
Missions accomplished.
in brand-funded discounts, made claimable, without replacing core systems
incremental revenue from a single retail loyalty program
to a production-ready system via AI-augmented development
on one integration layer, rolled out across mass, fuel, and checkout
Now in flight: a governed Fabric platform for one of Australia's premier fresh produce distributors, and an AI-queryable Azure data foundation for a 100-location self-storage operator.
"Brilliant tech minds that understand how to deliver real business outcomes. And fast. That's an incredible combination."
Customers
Partners
The work stays on your servers. So does the way it was built.
Our engineers work at the frontier of agentic development. What they figure out inside your codebase shouldn't walk out the door with them.
CodeVine is what we built for exactly that. We don't just deliver the code. We deliver the way it was built, captured as agentic skills. CodeVine packages how your best developers actually work and deploys it across your whole engineering group.
It runs whether your team is entirely in-house, entirely staffed by our engineers, or somewhere in between.
Rocket brings the people who do the hard thing fast. CodeVine is what makes your team better at it, whether the next hundred developers are ours or yours.
Explore CodeVine →